Souled is as outreach program for young, secular Jewish women. The goal of Souled is to facilitate the students' knowledge and understanding of Torah life, and to inspire them to build Torah homes. Souled does this by connecting each student with the following resources:

• Torah content that is relevant to their present stage in life
• Other Jewish women who are growing in their Jewish knowledge and observance
• The Jewish community at large
• Impactful events and trips

The Souled Coach

At the heart of the Souled program lies the Souled Coach. The coach forges a meaningful relationship with each of her students, and facilitates the connection between students and the resources mentioned above. The coach is the student's guide, teaching her Torah concepts, and how to apply them practically to life.

The Journey: Learning → Experiences → Trip → Seminary

It is important to understand that Olami's philosophy is that for a baal teshuva to be prepared and committed to build and sustain a Jewish home, it is of upmost importance that they spend a significant amount of time in a yeshiva of seminary before they get married. Therefore, Souled is very focused on guiding its students towards attending seminary. Of course, new Souled students are far from ready to even hear about a seminary, no less attend one. As time goes on, however, their experiences make the concept seem less and less foreign. As a student grows in her Jewish understanding and observance, the coach will eventually recommend that she attend a Souled trip. Souled trips are geared towards moving students from the point where seminary is a consideration, to wanting to attend one. Students are vetted very carefully for these trips, to make sure that they are ready and it's not premature in their journey.

How long is the Souled Program?

Students do not join Souled for a prescribed amount of time. They can stay in the program as long as they want, meeting regularly with a coach on a weekly or bi-weekly basis. As explained above, the hope is that students progress to the point where they want an immersive, in-person learning experience (seminary).  How long that takes is very individual, and can vary from student to student. In rare cases where a student is not showing an interest in progressing, the coach will suggest that the program is no longer a good fit for her.

Virtual Kiruv?

One of the things that is unique about Souled is that it is available to anyone in the world, regardless of her location. The meetings with Souled Coaches take place online, using Zoom. This offers a great advantage, since Souled is able to reach many thousands of young women who are not in close proximity to in-person kiruv programs. It also offers a more personalized, custom experience that many students prefer. They can participate in Souled when it works for them. On the other hand, virtual outreach has a major disadvantage as well. The lack of human contact and in-person experience that it offers makes it less impactful by nature. Souled Coaches have to be mindful of this limitation and do everything they can to provide students with local, in-person experiences. This can mean setting them up for a Shabbos meal, or sending them to a local shiur or event. Find out what resources there are in your students' area and encourage them to connect.